Sproing Fitness

Chicago, Illinois
Area: 3,500 sf

Scope: Design Development

Sproing is a manufacturer of the world’s first soft-surface running machines for High Intensity Interval Training (HIIT). The experience of using the machines can be compared to running on sand and is gentler on the body than conventional treadmills. The founders of this start-up wanted to explore options for their first fitness studio offering classes using their own state of the art running machines. Design studies were completed for a new prototype fitness club, drawing inspiration from the feel of running on soft sand and curing sand dunes. A small cafe area in the reception allows for interactions and connections for clients and staff. Existing company branding and visual identity was explored and translated into the design of the space.